Bluehole, Inc. (known as Bluehole Studio, Inc. until 22 April 2015) is a South Korean video game developer based in the Bundang-gu district of Seongnam. Founded by Chang Byung-gyu, in Seoul, in March 2007, the company is best known for developing TERA (2011) and PlayerUnknown’s Battlegrounds (2017), the latter through its PUBG Corporation subsidiary. In November 2018, Bluehole organized itself under a newly founded parent company, Krafton Game Union.
Chang Byung-gyu founded Bluehole Studio in Seoul in March 2007. Chang previously established Neowiz in 1997, along seven other co-founders, moved on to found search engine developer First Snow in 2005, and sold that venture in 2006. The company announced on 22 April 2015 that they had changed their name to simply Bluehole.
On November 5, 2018, Bluehole launched a new company, Krafton Game Union, that would serve as the parent company for Bluehole and its subsidiaries
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